MediaCorp will broadcast one of the biggest global events of the year, Live Earth!, for 24 hours this Saturday. Promoted by Al Gore, "Live Earth" aims to inform people globally about the climate crisis the world is facing.
I questioned why we need a concert to inform people about global warming. Everyone knows about global warning now, anyone who don't know about global warming don't believe in it. And a concert will not change that.
Yes, I have a cynical view of Live Earth. The aim to raise awareness about global warming is good, but I don't believe a concert will change anything. Most people, like me, will watch not because of global warming, but because of the acts in the concert. That might be the saddest thing of all.